Profiterole: Bell Commercial

Bell commercial: scene of a couple at dinner; narrator says Canada’s best network could come in handy when the girl is leaving the table and says when she comes back, they will do profiteroles.

I had a heck of a time with this word, because I first heard it as “perfiderol”, which, of course, is not a word. I looked it up in my trusty sites:,, and  They didn’t have any worthwhile suggestions for me.  Even Google didn’t initially suggest anything, except for perfideral, which was one site where someone clearly mistook it for “peripheral”.  I tried perfideral, perfiderole, periderol, periderole, pirfiderol, pirfiderole….. didn’t think to substitute the schwa with a letter “u”.  Anyway, I’m posting this here, in case someone else is looking up the same thing.

And the answer you’ve all been waiting for:

Main Entry: pro·fit·er·ole
Pronunciation: \prə-ˈfi-tə-ˌrōl\
Function: noun
Etymology: French, perhaps from profit profit
Date: 1884

: a miniature cream puff with a sweet or savory filling

Main Entry: pro·fit·er·ole
Pronunciation: \prə-ˈfi-tə-ˌrōl\
Function: noun
Etymology: French, perhaps from profit profit
Date: 1884

: a miniature cream puff with a sweet or savory filling


16 thoughts on “Profiterole: Bell Commercial

  1. Major August 19, 2010 / 7:46 pm

    Thank you, this has been bugging me for the past few days.

  2. clio44 August 20, 2010 / 1:56 pm

    Glad I could help! 🙂

  3. Sue August 21, 2010 / 10:54 pm

    Thanks! I was just trying to find out the meaning online, and found your posting. Someone buy Clio44 a jumbo profiterole!

  4. Pigeon August 22, 2010 / 2:58 am

    thank you! I was looking it up too!

  5. clio44 August 23, 2010 / 1:32 am

    Yummy, thanks Sue! Glad to help, Pigeon!

    Always happy to help my fellow curiosity-ridden friends 😉

  6. Vic72 September 1, 2010 / 8:21 pm

    Thanks for posting this, I tried looking it up the first time I saw the ad. He does say perfiderol. The spokesman needs to enunciate.

  7. curious Maet September 7, 2010 / 4:11 pm

    always nice to see someone else has led the way- thanks

  8. clio44 September 14, 2010 / 2:46 am

    I went to a restaurant on Friday, and they were selling these….. they decided to spell them “Profite Rolls” hehe

  9. lnich September 27, 2010 / 12:17 am

    Thank you!

  10. Phreddy September 30, 2010 / 5:49 am

    So.. wait.. they’re going to DO miniature cream puffs with sweet or savory filling? Shouldn’t they be EATING them, not doing them?

    Dear lord I am so confused.

    • clio44 September 30, 2010 / 1:47 pm

      I know eh? It’s like they purposely made the commercial confusing and intriguing (and insinuating) to get people to react to it by doing a search….. brilliant marketing, however, they forgot to complete the effort by putting the answer on their website….. *sigh*

  11. SaRaH October 3, 2010 / 1:25 am

    Just watched the commercail and just had to check it out this saved me loads of dictionary looking up time XP thank yous

  12. Tanya June 16, 2011 / 10:35 pm

    does anyone know how to find to commercial online?

    • clio44 June 16, 2011 / 11:02 pm

      Sorry, I remember when I wrote this post, I had looked but couldn’t find it either. I don’t think it’s been uploaded, but best bet might be checking out their site….. they might have a section where they showcase their ads….. Let me know if you find it though!

  13. Sumayya December 8, 2011 / 6:35 pm

    Thanks, I was googling with the same results. I heard about profiteroles on the show Frasier and wanted to know what it was. Thanks again!!

    • clio44 December 13, 2011 / 3:37 am

      No prob! Didn’t know it was on there!

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